| Category | Budget | Mid-Range | Premium |
|---|---|---|---|
| Vehicle | $15K–$30K | $40K–$75K | $100K–$150K+ |
| Kitchen equipment | $5K–$10K | $10K–$20K | $20K–$35K |
| Permits & licenses | $1K–$3K | $3K–$6K | $5K–$12K |
| Insurance (annual) | $2K–$3K | $3K–$4K | $4K–$6K |
| Wrap & branding | $500–$1K | $2.5K–$4K | $5K–$8K |
| Initial inventory | $1K–$2K | $2K–$3K | $3K–$5K |
| POS & tech | $300–$500 | $500–$1.5K | $1.5K–$3K |
| Total startup | $25K–$50K | $60K–$115K | $140K–$220K+ |
Beyond the startup investment, plan for $8,000–$15,000 per month in operating expenses: food and supplies (28–35% of revenue), commissary kitchen rental ($500–$1,500/month, required in most cities), fuel and propane ($400–$800), truck payment if financed ($1,000–$3,000), insurance ($200–$500/month), permits and parking fees ($200–$500), POS and credit card processing (2.5–3.5% of sales), cleaning and maintenance ($200–$400), and marketing ($100–$500). Labor is additional if you hire staff ($15–$20/hour per employee). Most owner-operators work the truck themselves for the first 6–12 months to keep costs down.
A food truck costs $50,000–$200,000 to start vs $250,000–$750,000 for a restaurant. Monthly overhead is $8,000–$15,000 vs $15,000–$40,000. Food trucks can move to where customers are, test different markets, and pivot menus quickly. The downside: limited space, weather dependency, mechanical breakdowns, and the physical toll of working in a small hot kitchen. Many successful food truck operators eventually open a brick-and-mortar restaurant using the brand and customer base they built on the truck.