| Treatment | Cost | Duration | Lasts |
|---|---|---|---|
| Express keratin | $80–$175 | 60 min | 4-6 weeks |
| Standard keratin | $200–$400 | 2-3 hours | 3-5 months |
| Brazilian blowout | $250–$450 | 2-3 hours | 3-5 months |
| Japanese straightening | $350–$800 | 3-5 hours | 6-12 months |
| Cezanne treatment | $300–$500 | 2-3 hours | 3-5 months |
Keratin treatments ($200-$400) smooth and reduce frizz while keeping some natural wave — your hair still has movement. Brazilian blowouts ($250-$450) are similar but use a slightly different formula that allows same-day washing. Japanese straightening ($350-$800) permanently straightens each strand until it grows out — the most dramatic but least reversible option. For most people with frizzy or wavy hair, a standard keratin treatment is the sweet spot — effective frizz control without committing to ruler-straight hair.
Standard keratin every 4 months: $600-$1,200/year. Express keratin every 6 weeks: $700-$1,500/year. Japanese straightening once/year with root touch-ups: $500-$1,200/year. Factor in sulfate-free products ($60-$120/year) for total cost. The biggest way to reduce annual cost is extending time between treatments through proper aftercare — sulfate-free products, less washing, and avoiding chlorine/salt water.
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